Thrill? Sure you're not 14? Apart from election days and major religious holidays, it's commonly accepted in this country that mom and pop shops sell alcohol from 2pm to 5pm. It's not like anyone are wrapping up alcohol in newspaper etc. from 2pm to 5pm.
People buy alcohol between 2pm and 5pm because they want alcohol, I have yet to meet anyone who goes to buy alcohol at those hours because it makes them feel like a slippers-wearing version of James Bond.