Popular Post webfact Posted February 16, 2021 Popular Post Share Posted February 16, 2021 What’s in a name? Tesco Lotus in Thailand rebrands to “Lotus’s” (no, really) Image: Sermwit Petchmanee Your local branch of Tesco Lotus will soon look a little different. On Monday, the Charoen Pokphand Group announced it was dropping the Tesco Lotus brand name. The change ends a 23 year association with the famous British supermarket chain in Thailand. From now on, Tesco Lotus will be known as “Lotus’s” and have a completely new logo. The new name and branding, which was unveiled at the opening of a new store in Ek-Mai Ramintra in Bangkok, helps to keep the association with the old brand while at the same time heralding a new era for the brand in Thailand The promises promises a “smart shopping experience” for consumers in Thailand. Apparently the lowercase ‘s’ at the end of “Lotus’s” stands for “smart”: Simple Motivate Agile Responsible Transformative and Sustainability Image: Positioning Mag Last year, the CP Group, which is one of the country’s largest conglomerates acquired Tesco’s operations in Thailand and Malaysia for $10.6 billion. The deal had come under the scrutiny of regulators amid claims the deal would result in an unfair monopoly and a lack of competition across the sector. However, the firm was given the green light to complete the deal in November 2020. CP Group operates many of the convenience stores and supermarket brands in Thailand and has more than 14,000 retail stores throughout the country. According to Positioning Mag, the group’s portfolio in the sector includes 12,089 7-Eleven outlets, 136 branches of Makro, 400 CP Fresh Mart stores and over 2,000 Lotus stores. Image: Positioning Mag -- © Copyright Thai Visa News 2021-02-16 - Whatever you're going through, the Samaritans are here for you - Follow Thaivisa on LINE for breaking COVID-19 updates 5 Link to comment Share on other sites More sharing options...
Popular Post Susco Posted February 16, 2021 Popular Post Share Posted February 16, 2021 So that will be Lotat't then for the natives? 6 1 37 Link to comment Share on other sites More sharing options...
Popular Post huangnon Posted February 16, 2021 Popular Post Share Posted February 16, 2021 Quote The deal had come under the scrutiny of regulators amid claims the deal would result in an unfair monopoly and a lack of competition across the sector. However, the firm was given the green light to complete the deal in November 2020. Quelle surprise 7 2 Link to comment Share on other sites More sharing options...
Popular Post KannikaP Posted February 16, 2021 Popular Post Share Posted February 16, 2021 Do they ever consult a proper English speaker when thinking up these logos? Answer....NO! 8 1 6 Link to comment Share on other sites More sharing options...
Popular Post Bkk Brian Posted February 16, 2021 Popular Post Share Posted February 16, 2021 C.P. monopolizing Thailand one leap at a time. Even have a healthy stake in the Chinese covid vaccine business with its first shipments to Thailand due now. 9 1 Link to comment Share on other sites More sharing options...
Popular Post Justgrazing Posted February 16, 2021 Popular Post Share Posted February 16, 2021 14 minutes ago, webfact said: From now on, Tesco Lotus will be known as “Lotus’s" but will it blossom after .. 8 Link to comment Share on other sites More sharing options...
spiekerjozef Posted February 16, 2021 Share Posted February 16, 2021 Much easier. Link to comment Share on other sites More sharing options...
Popular Post RotBenz8888 Posted February 16, 2021 Popular Post Share Posted February 16, 2021 14 minutes ago, webfact said: The promises promises a “smart shopping experience” for consumers in Thailand. Alot of promises. 4 4 Link to comment Share on other sites More sharing options...
Popular Post spiekerjozef Posted February 16, 2021 Popular Post Share Posted February 16, 2021 2 minutes ago, Bkk Brian said: C.P. monopolizing Thailand Chinese Partner = C.P. 7 Link to comment Share on other sites More sharing options...
spiekerjozef Posted February 16, 2021 Share Posted February 16, 2021 Who paid for all their penguin outfits? 1 Link to comment Share on other sites More sharing options...
Popular Post Patong2021 Posted February 16, 2021 Popular Post Share Posted February 16, 2021 Maybe one day, Thailand will have a market that allows competition. 5 5 Link to comment Share on other sites More sharing options...
Popular Post gunderhill Posted February 16, 2021 Popular Post Share Posted February 16, 2021 24 minutes ago, webfact said: Apparently the lowercase ‘s’ at the end of “Lotus’s” stands for “smart”: I can think of a better four letter "s" word along with the word total monopoly. 7 Link to comment Share on other sites More sharing options...
Popular Post canopus1969 Posted February 16, 2021 Popular Post Share Posted February 16, 2021 Can also stand for STUPID 2 1 8 Link to comment Share on other sites More sharing options...
Popular Post gunderhill Posted February 16, 2021 Popular Post Share Posted February 16, 2021 8 minutes ago, RotBenz8888 said: Alot of promises. I prefer the "L's" Lie land. 1 3 Link to comment Share on other sites More sharing options...
Popular Post gunderhill Posted February 16, 2021 Popular Post Share Posted February 16, 2021 5 minutes ago, spiekerjozef said: Who paid for all their penguin outfits? note the total adherence to yellow also 1 2 Link to comment Share on other sites More sharing options...
Popular Post Thailand Posted February 16, 2021 Popular Post Share Posted February 16, 2021 I' gues's the'y wil'l b'e sellin'g egg's, meat's, vegetable's etc's! Se'e ho'w smar't I' a'm! 1 8 Link to comment Share on other sites More sharing options...
Popular Post JeffersLos Posted February 16, 2021 Popular Post Share Posted February 16, 2021 So did they do what Chang did to Carlsberg, what EST did to Pepsi, and cut-off the Western part of the company once they had taught the Thais how to operate? 9 Link to comment Share on other sites More sharing options...
Captain Monday Posted February 16, 2021 Share Posted February 16, 2021 Much better. A grand decision. 1 1 Link to comment Share on other sites More sharing options...
BuriramBill Posted February 16, 2021 Share Posted February 16, 2021 I suggest 'Big CP' 1 1 Link to comment Share on other sites More sharing options...
KannikaP Posted February 16, 2021 Share Posted February 16, 2021 39 minutes ago, spiekerjozef said: Much easier. Than what? Link to comment Share on other sites More sharing options...
John Drake Posted February 16, 2021 Share Posted February 16, 2021 Like the color scheme. Ought to look nice with a pink flamingo or a lawn jockey. 2 Link to comment Share on other sites More sharing options...
Popular Post KannikaP Posted February 16, 2021 Popular Post Share Posted February 16, 2021 21 minutes ago, Captain Monday said: Much better. A grand decision. A grand decision to put a totally incorrectly spelt logo, and then have to tell everyone that the last S means smart. Not very smart in my opinion. 8 Link to comment Share on other sites More sharing options...
tifino Posted February 16, 2021 Share Posted February 16, 2021 Lotus Is or Lotus Was?? anyway now that it is no longer a UK label, they have thought they'd achieved a way around copyrights? (but saves on steel/plastic&paints not starting anew from scratch) Link to comment Share on other sites More sharing options...
Popular Post Bluespunk Posted February 16, 2021 Popular Post Share Posted February 16, 2021 1 hour ago, webfact said: Apparently the lowercase ‘s’ at the end of “Lotus’s” stands for “smart”: So why not call it Lotus Smart? 4 2 Link to comment Share on other sites More sharing options...
Popular Post PGSan Posted February 16, 2021 Popular Post Share Posted February 16, 2021 21 minutes ago, KannikaP said: a totally incorrectly spelt logo In what sense can a logo be incorrect?? It is what it is. 4 Link to comment Share on other sites More sharing options...
KannikaP Posted February 16, 2021 Share Posted February 16, 2021 Will my Google Maps be able to direct me correctly now? LOL Link to comment Share on other sites More sharing options...
KannikaP Posted February 16, 2021 Share Posted February 16, 2021 (edited) 3 minutes ago, PGSan said: In what sense can a logo be incorrect?? It is what it is. So why not call it LO*TU*S@ BS? It was the incorrect English I was referring to. Would it be OK if they changed the city to PATAYYA'S ? Edited February 16, 2021 by KannikaP 1 1 Link to comment Share on other sites More sharing options...
Popular Post stevenl Posted February 16, 2021 Popular Post Share Posted February 16, 2021 I'm sure part of the deal was the obligation to change the name away from Tesco. But it really looks like there are better options than the one chosen. 3 Link to comment Share on other sites More sharing options...
Popular Post worgeordie Posted February 16, 2021 Popular Post Share Posted February 16, 2021 They are just reclaiming what they used to own, but had to sell off to reduce debt after the 1978 bubble burst, they now have control over all aspects of food production and distribution in Thailand. regards Worgeordie 3 Link to comment Share on other sites More sharing options...
Popular Post KannikaP Posted February 16, 2021 Popular Post Share Posted February 16, 2021 (edited) 3 minutes ago, stevenl said: I'm sure part of the deal was the obligation to change the name away from Tesco. But it really looks like there are better options than the one chosen. LOTUS would have been fine. Or Smart LOTUS. Not the silly one they have gone for. Luckily most Thais will not know what it says anyway, they could have put a picture of a frog or buffalo or Hello Kitty for them instead. Edited February 16, 2021 by KannikaP 4 4 Link to comment Share on other sites More sharing options...
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