I have just heard from close thai friends with kids starting university who a little while ago bought a Mercedes SUV and just bought their new licence plate for 100k baht. That is one hundred thousand baht. So around $330 US. This they say is all for good luck.... a cultural and religious thing. So between the PM and his usual jibber jabber and this idea that numerology works and spending money on a license plate rather than on what children's education.... right on! Good plan. Good play. The mindlessness is astounding
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