Last year I wrote this post:
I ended up opening a breakfast and juicebar place. I'd like to give some random thoughts on how it went in case it helps others:
The business made profit from the very beginning, since it opened during high season. It did about 4000 baht/day profit until March, where it gradually decreased until break even point. It lost money in April and May, now in June I'm back at breaking even. April and May almost cancelled out the profit made in the initial months.
I initially planned for 350k setup costs. In the end, it was about 420k setup, which includes corporation, my visa and work permit, renovation, furniture, kitchen equipment. I also changed the concept to add meals, not just a juicebar, so I needed more kitchen equipment.
I initially planned 25k/month for rent + 1 staff (150k for 6 months). (Note there are more fees, discussed below). It ended up being 43k/mo, because I rented a place twice the size at twice the price, and also hired 3 staff instead of 1. And even those staff, since I was hiring them in high season, I had to pay over market rate.
Additionally there is social security fee for each employee (5k/month total), electrical bill (4-5k/month with always-on aircon), accountant's fees (3k/month), internet (700/month), and a couple of other more minor fees which you should plan for.
Due to repeated warnings from many people about the unreliability of thai staff (that they can just stop coming in overnight and not answer your calls), I ended up hiring 1 extra staff, even though it only takes 2 people to comfortably run the place with our customer count. Last couple of months I've been in a low season slump with very few customers. My staff are idle most of the time. But I don't have the heart to lay off one of them since they live paycheck to paycheck, and would likely not be able to find another job at this time. I can take the hit, they can't. I know this isn't how you run a business, but what can I say, I'm not a real businessman. Let's see if next high season makes up for this slump, especially with the improvements I have planned.
If I'm honest, in terms of food the place is a solid 7/10 to me right now. Review score is 4.1/5, with the sole 1/5 review being a Thai person I don't know and who never came here. Customers are all expats and mostly repeat visitors, but tourists are rare. I need to improve the outside sign, put signs of fruits and whatnot. I haven't been able to do any marketing or decoration due to lack of time with my full-time day job.
I have not yet added food delivery even though it's a must during low season. Paperwork takes time, and dealing with Thai people is extremely slow and inefficient. Anyway, for people who might do this, know that you need a company bank account and a VAT number to apply for Grab. I had been using my personal bank account this whole time and had no VAT so I wasn't ready. Only Thai people can apply to Grab with a personal bank account and open a Grab account instantly.
I generally sell meals at 200% cost. So if it costs 50 baht to make, I sell it at 150. The exception is coffee, which I sell at 700-1000% profit.
All my Thai staff live paycheck to paycheck. They will get paid on the 31st, and one week later all the money is gone and they are likely to beg for a small advance, which I give out occasionally depending on circumstances (which might be lies for all I know), but I made it a point never to do it in consecutive months. I will soon switch to weekly salary payments because giving them a full month's salary in one go is like handing a 7yo kid a bag of candy and telling him to eat only one per day. I'm sorry if this offends any Thai people reading this, I base my beliefs on my personal experience, not any prejudice, and my belief is that Thai people are financially irresponsible. I realize this probably only applies to working class Thai people.
Broke people living paycheck to paycheck will steal from you. Early on I had to fire a staffer I found out was stealing. Another one I had put in charge of the emergency change money (so we don't need to do a bank run in the middle of the day when we run out of change), used some of the backup change to pay for personal expenses when she became broke, figuring she'd pay it back in 3 days when she got her salary. Make sure you accept electronic payments ASAP to decrease usage of cash, use an electronic POS like Ocha, and have a security camera aimed at the register to counter bad behavior. Do a random spot check every week, which is how I caught both situations.
Social media is important in this day and age, and how most young people find the place. They'll take a photo of their food before eating, post it on Instagram while tagging the place, then their followers might visit it based on that. It's mainly 40+yo people finding it randomly by walking around. Make absolutely certain you set up Google Maps and Instagram (link to Maps location). I'm not sure if Facebook had any impact.
Overall it's been a pleasant experience, though it's not doing as well as I hoped. I think there's a lot of potential and I just need to put in more of my own time to achieve that potential.
Thanks to the people who provided non-snarky advice in the last thread.