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Western Marketing Corporation (WMC) is an organization engaged in the retail business of full range of appliances, electronics, office equipment as well as home and office furnishings. Its major marketing thrust is anchored on customer satisfaction through efficient and effective after-sales service. Placing importance on its human resources, WMC underscores the salient role played by the employees to effectively implement workable through cooperative efforts. At Western, growth is the key to success. The company attributes this growth to its very supportive suppliers, efficient employees, and most of all, to its loyal customers. For the past 43 years, the people of Western have always considered their customer's needs as priority in decision making. In the process, they were able to give them the best offer in the appliance industry. Western has consistently endeavored to create an institution that practically meets the demands and challenges of an increasingly competitive market.