Be curious to learn from families that have chosen to settle in the area as to how you find it?
On one hand you have some great International schools, no shortage of beaches in the area (Jomtien, Wong Amat, Naklua, Tawaen, Tien etc), arguably the part of Thailand with access to the most kid friendly activities in driving distance ie the waterparks, theme parks etc, close proximity to islands (Koh Lan, Koh Samet) & all whilst still being a reasonable drive from Bangkok.
On the other hand, well, it is Pattaya...
First hand experiences appreciated!