So, Buddha was a bit of a tourist back in the day, mostly Northern India, Afghanistan and Pakistan. His disciples liked a bit of a drink (and other mind altering substances) so he subscibed them to asceticism to cure them of this which, when fully adopted, cleared his and their minds and brought their focus into the Nagas, or Serpent Beings. The worship of these "snakes" has evolved, in time, to the activities which are currently the drawcards and showcases of places like Pattaya, Phuket and Chiang Mai. You can get a good "snake" massage at any of these places (and more), at any time. So there you have it, good old Buddha, a forward thinker and the saviour of the SE Asian tourist industry. By the way, in Tibet, Buddha is known as Don Grub, I kid you not.