My 2 cents...
in jomtien, in ten years, many things have changed. many small bars have closed, massage shops have closed, now there are many cannabis shops, night markets where you can eat, family-sized chicken coops (4 people in 35 square meters, but the russians are fine with that), many fruit sellers. at 11pm there are few people. from my point of view, tourists have increased tenfold, but the budget has shrunk (beer at 7/11, mango and ganja for the younger ones). the future of pattaya is now in the hands of the russians, if they disappear too, I don't see any other valid alternatives...