Thailand ranks high in 'online motivation' in survey

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Kingdom ranks high in 'online motivation' in survey
The Nation

BANGKOK: -- Among 33 nations across the globe, Thailand took fourth place for being most motivated online, according to a Mindshare Digital Normalness Index survey.

"This new research is a fresh way of looking at online national audiences and shows the importance of understanding that every group is motivated by different reasons when they go online - and when in these different 'modes' they need to be communicated with in bespoke ways, making the use of adaptive marketing techniques vital," Norm Johnston, global digital leader for Mindshare, a new global media agency network, said yesterday.

The report titled "Are You Digitally Normal?" found that Thais came second only to the Chinese in their motivation for transactional use of the Web, but lagged in the use of the Internet for information purposes at 25th.

Thailand also saw an above-average score for being motivated by communication/self-expression at fifth place and an around-average score for use of the Internet for entertainment at 14th.

Overall the Kingdom takes fourth place for being most motivated online after China, Portugal and Singapore.

The research uses a methodology that looks at the motivations behind online behaviour, including self-expression, entertainment, information gathering and transacting.

Of the 33 countries, only 14 were above "normal" in their use of digital communications across the four motivation areas compared with the quality of their infrastructure - leaving the rest, which includes Britain, the United States, Australia and Japan, lagging behind "normal".

The research also challenged preconceptions. For example, the US was the world's richest nation, but with people who were less motivated to go online for transactions than almost every other nation on the planet, Johnston said.


-- The Nation 2013-08-20

[Thai at Heart]

Seems Facebook is extremely, motivational

[jaltsc]

"...For example, the US was the world's richest nation, but with people who were less motivated to go online for transactions than almost every other nation on the planet."

They are also least likely motivated to believe the false advertising which is common on Thai TV. That's because they value safety over a "great bargain".

Basically what this survey is really saying is: "The bigger sucker you are, the higher you get rated". Just look at the countries that are on top.

[theblether]

I don't like this "normal" word. It's not normal to post 10,000 photos of yourself posing in a toilet.

[NongKhaiKid]

Seems Facebook is extremely, motivational

BUT watch what you say as BBIB ( big brother in brown ) is monitoring and you might have to explain why you hit the Like icon

[Thai at Heart]

Transacting online in Thailand?

How many vendors do you trust in Thailand to buy online? A dozen?

[RickeyParkany]

**The report titled "Are You Digitally Normal?" found that Thais came second only to the Chinese in their motivation for transactional use of the Web, but lagged in the use of the Internet for information purposes at 25th.**

Lonely /AND/ Ignorant Planet, this. ;-} rap.

[tomross46]

Thailand was fourth, which countries were ahead of Thailand, for online motivation, Syria, Egypt and Tunisia? These countries get highly motivated on Facebook and Tweet.

[chainarong]

Quiet obviously no exercise is required.

[Crazy chef 1]

...as we all know:Thais love google and Wikipedia to educate themselves

[JeremyBowskill]

Motivation for my sick buffalo emails, and handsome man where's my western union payments ones. Where did the Philippines rank I'm wondering.............

[GirlDrinkDrunk]

I don't like this "normal" word. It's not normal to post 10,000 photos of yourself posing in a toilet.

but 8,360+ posts on a forum over a 2 year period is fine?

[Lobo4819]

What a claim to fame. When will Thailand be rated high in PERFORMANCE on something?

[SOTIRIOS]

...yes...when my daughters were 2 and 3 we got a laptop....

...since then, my wife has become a chat and games expert.....7 years later.....

...and that is about all she ever taught my daughters....besides watching Thai soaps.....and lying....

....motivation....a bit too much of a euphemism.....par for the course in this 'perfect society'....

[gemini81]

What a claim to fame. When will Thailand be rated high in PERFORMANCE on something?

When they check online gambling sites.

[expat888]

"the US was the world's richest nation, but with people who were less motivated to go online for transactions than almost every other nation on the planet, Johnston said."

US folks have everything they want within their country. You can't buy crap in Thailand. Actually, if you buy here you do buy crap, but if you want something good, you have to buy outside.