I just spent all day Sunday at Ch-am beach when we arrived it was very quiet, around 9am. Within the first 2 hours relaxing on a beach chair (30 baht) we probably had 15-20 vendors trying to sell a variety of things. My friend being Thai was asking everyone how business was and they all said it’s been very slow. But by 2pm it looked very busy, up and down beach road, in my opinion.
is it possible the economy or the terrible road construction going and coming from Bangkok could be a factor! It is ridiculous at the moment, hopefully the new elevated highway is done soon.