Well, other tourism hotspots going for a more sustainable solution as one can read in many European newspapers.
"Tens of thousands protest against Canary Islands’ ‘unsustainable’ tourism model
Organisers say 50,000 turn out to call for limit on tourist numbers, saying model makes life unaffordable and puts strain on resources"
But as some respected professionals suggested in recent articles, Phuket should be on the same level as Miami, Dubai, Austin and Kuching.🤔