Not in any particular order:
1- Elephants
2- Beaches
3- Temples
4- Food
5- Culture
6- Markets/Shopping
7- Traditional Massages
8- Beautiful Nature
9- Friendly People
10- Travel Affordability
No, definitely not the cheap sex tourism, drug tourism, ladyboys, low cost alcohol, counterfeit goods, tattoo parlors, cannabis shops, or the nightlife. Done!