So many reasons given here for the lack of tourists compared with France, but the overwhelming reason is face masks - the elephant in the room that many pretend not to see. Exchange rate - not too far from long term average. 300 baht tourist tax - negligible. Dual pricing - who cares, always been that way. Broken footpaths - part of the charm of a 3rd world country. Bureaucratic evisa - a minor irritant. People don’t have money to travel - I’m on a low income by Australian standards, but have heaps to splurge on travel, especially as I’ve spent nothing on travel for more than two years, same applies to most westerners.
Even though I own a condo in Thailand and have a 20 year elite visa, why would I travel from a mostly mask free Australia to Maskland, as NorthernRyland ably puts it. Masks have just been dropped on direct flights from Australia to Rome, and that’s where I’m thinking of my next holiday, rather than my usual long stopover in Thailand on the way to Europe.
It’s a fact that the majority of Westerners loathe face masks - here in Australia, about 10% are wearing them in crowded shopping malls and supermarkets, so they sure don’t want to holiday in a country in which they’re ubiquitous.