Effects of a monopolized consumer market
Last month I took this video in the fresh food section of my local Lotus. It was a Friday afternoon at around 5:30 pm. You can count more sales staff than customers, including at least four idle department heads (three of them sitting around a table, a fourth one walking nearby, last person seen in the video).
In the past, when still Tesco-Lotus, that was the start of happy hour on unsold items and the store used to get crowded with customers in quest of good deals, both Thais and non-Thais. At times, it was difficult to pass through with your shopping cart.
In short, the new management chased people away by:
- Reducing drastically the choice of fresh items on display (bakery, ready-made dishes, etc.). A process that, to be honest, had already started with Tesco-Lotus years ago, now quickly worsened to the point of wondering why don't they just close those sections for good
- Reducing drastically the discount on the few unsold items ("few" not because they managed to sell them at the regular price, but because they have almost nothing on sale to start with)
On the other hand, they considered it relevant to install a mini cafeteria with tables to consume "luxury" ready-made meals on the spot, maybe just for the sake of aping the more prestigious supermarket chains. From what I can see each time I go there, those tables are deserted most of the time, or being used by their own staff.
Situation at my local Big C not much different although it hasn't deteriorated to that point yet. Luckily no internal mini cafeteria there until now.
My personal conclusion: just let Lidl or Aldi or the alike come in, and we'll see how long those idle department heads will keep their job at our expenses, how long those useless mini cafeterias will hold.
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