The PM threw out his buzzwords as to what this means - discipline, morality, virtue, moral integrity, Thai history, responsibility.
oh yeah? Do these words include illegal coups, borrowing watches from a dead person, trying to exculpate a hi-so murderer, corruption at all levels, systematic lack of accountability, allowing 10% of the population to own 80% of the land, rewriting Thai history, curtailing free speech in the name of so-called national security? and on and on and on?
Does the PM know the meaning of those words? Poor kids!