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Elite Card


phaw-boon-tham

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why is the elite card even trying to make a profit? if it is supposed to encourage toursim of 'desirables' and investment in thailand, shouldn't it be doing things to promote tourism? that doesn't equate to profit to TPC, but it would in terms of the Thai economy (tourists coming and spending money everywhere). TPC should be expected to break even at best.

fees should be used for operating expenses (limos, maybe reimbursing TG, etc.) and investing in (but not running) places like the golf courses they were talking about, and advertising. Its really a government agency (set up as a corp). it shouldn't be looking for profit, but looking at the big picture. I'm afraid it is just a case of people getting excited at the thought of their own personal endless source of money.

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1. Just curious - has anyone ever actually *seen* one of these ads ?

2. Now that doesn't sound dodgy, does it ? Looks like the directors are evaporating just as fast as the cash...

1. Yes, the ads were very professionally done. All splashy and full of idyllic scenes of Thailand with perfect-looking tourists enjoying all joys of a perfect holiday in perfect Thailand. I just kept repeating "bullsh1t" throughout. :o

2. Most people would abandon a sinking ship, yes? :D

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I THINK ITS UNFAIR TO LET KN. T CALL THE NEW RIDE  "AIRFORCE 1 ",  AFTER ALL THE NAME HAS ALREADY BEEN TAKEN.

HOW ABOUT QUESTIONING MOVING UP  A LITTLE  SAY LIKE  "AIRFORCE 2-WHAT?  :o  JUST A SUGGESTION.

Airforce Wannabe

Those Yankees have got Airforce 1 and Airforce 2 already. It might need more thought to get a more appropriate descriptive name for the airliner.

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I THINK ITS UNFAIR TO LET KN. T CALL THE NEW RIDE  "AIRFORCE 1 ",  AFTER ALL THE NAME HAS ALREADY BEEN TAKEN.

HOW ABOUT QUESTIONING MOVING UP  A LITTLE  SAY LIKE   "AIRFORCE 2-WHAT?  :o  JUST A SUGGESTION.

Airforce Wannabe

Those Yankees have got Airforce 1 and Airforce 2 already. It might need more thought to get a more appropriate descriptive name for the airliner.

THAI ELITE AIR 1 ?

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I THINK ITS UNFAIR TO LET KN. T CALL THE NEW RIDE  "AIRFORCE 1 ",  AFTER ALL THE NAME HAS ALREADY BEEN TAKEN.

HOW ABOUT QUESTIONING MOVING UP  A LITTLE  SAY LIKE  "AIRFORCE 2-WHAT?  :o  JUST A SUGGESTION.

Airforce Wannabe

Those Yankees have got Airforce 1 and Airforce 2 already. It might need more thought to get a more appropriate descriptive name for the airliner.

THAI ELITE AIR 1 ?

taskins toy.

:D

get him a bicycle so he can sample the nations traffic and pollution.

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  • 2 weeks later...

Minister ordered CNN ads over Elite Card fiasco

Published on Oct 15 , 2004

The investigation over who at the Thailand Privilege Card Co should be held responsible for the Bt300 million in advertising bills from CNN, Fortune and President magazines has stalled – after it was discovered a Cabinet member issued the order to place the ads.

A source at the company said a preliminary investigation found that a Cabinet member issued the instruction to the company to place ads with CNN/Time Warner’s CNN news channel and its Fortune magazine, as well as President magazine in Japan.

Somchainuek Engtrakul, former permanent secretary of the Finance Ministry, appointed Boonsak Jiempreecha, director-general of the Department of Comptrollers’ General, to head a panel to look into irregularities surrounding Thai Privilege Card’s ad placements with international media.

The matter has become a huge embarrassment for the government. When the media outlets tried to collect payment for the ads, Thai Privilege Card was unable to pay because it lacked proper documentation for the ad agreements.

The international media do not have proper documentation regarding the ad placements either, making it difficult for them to collect the money.

Thailand Privilege Card hired Thailand Representation Co to draw up its ad artwork.

Thailand Representation then placed the ads on behalf of Thai Privilege Card with CNN, Fortune and President.

The agreement with Thailand Representation was verbal and no documentation of the arrangement has been found.

Thailand Representation is controlled by Anthony Shamar, who reportedly has strong political connections with Juthamas Siriwan, governor of the Tourism Authority of Thailand.

Juthamas is also under investigation.

Thailand Privilege Card is the issuer of the Elite Card, launched last year as one of the government’s pet project’s to attract deep-pocketed foreign tourists in a bid to raise Bt1 trillion. The project has failed to even make a dent in its target of selling 1 million cards, having sold a mere 370 or so cards. Membership in the Elite Card costs Bt1 million.

Another source said the Office of the Attorney General is making a legal interpretation to decide whether Thailand Privilege Card should pay for the ad placements when there is no proper documentation.

The source said it’s unclear when the Attorney General will complete its legal interpretation and that the matter is likely to die down – like other past controversies.

----------------------------------------------------------------------------

One can only hope the last line of the article doesn't occur.

:o

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Minister ordered CNN ads over Elite Card fiasco

Published on Oct 15 , 2004

The investigation over who at the Thailand Privilege Card Co should be held responsible for the Bt300 million in advertising bills from CNN, Fortune and President magazines has stalled – after it was discovered a Cabinet member issued the order to place the ads.

A source at the company said a preliminary investigation found that a Cabinet member issued the instruction to the company to place ads with CNN/Time Warner’s CNN news channel and its Fortune magazine, as well as President magazine in Japan.

Somchainuek Engtrakul, former permanent secretary of the Finance Ministry, appointed Boonsak Jiempreecha, director-general of the Department of Comptrollers’ General, to head a panel to look into irregularities surrounding Thai Privilege Card’s ad placements with international media.

The matter has become a huge embarrassment for the government. When the media outlets tried to collect payment for the ads, Thai Privilege Card was unable to pay because it lacked proper documentation for the ad agreements.

The international media do not have proper documentation regarding the ad placements either, making it difficult for them to collect the money.

Thailand Privilege Card hired Thailand Representation Co to draw up its ad artwork.

Thailand Representation then placed the ads on behalf of Thai Privilege Card with CNN, Fortune and President.

The agreement with Thailand Representation was verbal and no documentation of the arrangement has been found.

Thailand Representation is controlled by Anthony Shamar, who reportedly has strong political connections with Juthamas Siriwan, governor of the Tourism Authority of Thailand.

Juthamas is also under investigation.

Thailand Privilege Card is the issuer of the Elite Card, launched last year as one of the government’s pet project’s to attract deep-pocketed foreign tourists in a bid to raise Bt1 trillion. The project has failed to even make a dent in its target of selling 1 million cards, having sold a mere 370 or so cards. Membership in the Elite Card costs Bt1 million.

Another source said the Office of the Attorney General is making a legal interpretation to decide whether Thailand Privilege Card should pay for the ad placements when there is no proper documentation.

The source said it’s unclear when the Attorney General will complete its legal interpretation and that the matter is likely to die down – like other past controversies.

----------------------------------------------------------------------------

One can only hope the last line of the article doesn't occur.

:D

It was Sam Goldwyn that said verbal contracts were not worth the paper they were written on. :o

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  • 2 weeks later...

why doesn't the CEO governor of thailand know that he she pay the bill first because services were rendered and sort out the internal BS later? no wonder all his businesses failed until he got the fat cat concession.

just now i read another story on this site about a bill unpaid by the gov't. the miss universe fee is apparently long overdue.

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