Probably to get away from the weirdo foreigners here in Pattaya.
Most of the foreigners I've met living in Isaan seem sorta normal.
Home has been living here in Pattaya for decades, I see many freaky foreigners, lately, weirdos.
I prefer to live in Pattaya, I cruise up and down the Sukhumvit regularly, lovely Thai people, lovely places to visit.
If I'm bored, I'll jump on my PCX, cruise from North Pattaya to Na Jomtien along the beach road