When I first read the headline I thought the new idea to bring in tourists was to open a Thai/cambodia border command post as a tourist attraction, then the Vietnam part clicked. There really is no need to have any 'war room' or gimmick to improve tourism. Just give good value for money and bring back the old fashioned type of friendly welcome to foreigners, both of which are in short supply around tourist areas, but more common in less-touristy areas. Vietnam beats Thailand hands down in both aspects.