From an internet source: "While cheaper wines (under 1,000 baht) saw negligible price drops, high-end wines became over 10% cheaper, boosting demand among affluent consumers". I expect that most people (me included) consume wine under (likely well under) B1,000 per bottle, which is why no one has seen a price decrease in wine prices during the last year -- there haven't been any. If taxes had decreased in this segment of the wine market, sellers would have lowered prices -- this notion of "price gouging" is nonsense; The retail market for wine (and other consumables) is very competitive, and selelrs want to sell more. A "a staggering 300% rise in consumption of mid-range wines priced between 3,001 and 5,000 baht within a year", which is a huge increase, is likely because the volume of wine sold in this price range was VERY small, and relative to the sales of wine in the B1,000 and less range, it still is. No one should be worried about the "social impact" of increased sales of wine in the B3,001 to B5,000 range -- total nonsense ("negative impacts on youth" -- what youth are drinking wine in the B3000 to 5000 price range?). And I am very doubtful that government tax revenues have decreased by B600 million, as a 300% increase in volume would more than offset a 10% decrease in tax -- somebody's math is grossly out of wack... There is an agenda behind this story, and I am guessing that it was funded by the Boon Rawd Brewery (the makers of Singha Beer) and its friends....