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Davika “Mai” Hoorne Featured in TAT’s Travel Campaign


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by Na-ark Rojanasuvan

    

BANGKOK (NNT) - The Tourism Authority of Thailand (TAT) will unveil a new television and online advertisement featuring actress Davika “Mai” Hoorne, in the hope to entice more people to engage in tourism activities.

 

The Ministry of Tourism and Sports aims to attract at least 160 million people to take on trips and generate about 656 billion baht of revenue. The new ad is scheduled to make its debut online on April 12th and on TV the following day.

 

Meanwhile, TAT Governor Yuthasak Supasorn reported that there were 29.7 million local tourists from January to March, a jump of 73% year on year, generating 135.3 billion baht of revenue, an increase of 53% from the previous year.

 

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He explained that the period was considered a high season for Thais, while adding that the government’s relaxation of COVID-19 travel restrictions, tourism promotional campaigns, and the nation’s reopening scheme, greatly contributed to the positive figures.

 

Governor Yuthasak singled out the administration’s “We Travel Together” and 50-50 Copay program as major contributors to the jump in the number of local tourists.

 

 

The TAT projected about 22.98 million Thais will take on tourism trips in the second quarter, a leap of 210% year on year, generating about 105.2 billion baht of revenue, an increase of 205% from the same period of 2021.

 

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-- © Copyright NNT 2022-04-08
 

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5 hours ago, webfact said:

The Ministry of Tourism and Sports aims to attract at least 160 million people to take on trips and generate about 656 billion baht of revenue. The new ad is scheduled to make its debut online on April 12th and on TV the following day.

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I thought that High Season was the Northern Hemispheres Winter months, November to March.

  It certainly is not April, hot hot month or rainy May, June and July, which  as well,  May to September

are nice months almost every where in the Northern hemisphere. The next High season will be

important for most tourist destination countries.  So I hope that COVID is endemic by October, and Thailand

has gotten rid of their present money costing, and risky rules and restrictions. Get rid of the Pass, and the testing 

after arriving in Thailand, unless they want to give out the rapid tests for free, We will see just how badly

they want to have a successful tourist season from October 2022.

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