Report Reverse Culture Shock: Vietnamese Returnees Face Unexpected Challenges

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Photo courtesy of VN Express

 

In a striking tale of reverse culture shock, Alex Huynh's return to Vietnam after a decade in Australia highlights the often underestimated challenges faced by repatriates. Just two days into his new job, Huynh encountered a surprising reliance on manual labour for tasks typically digitised in Australia. His suggestion to switch to digital devices was met with resistance due to cost concerns, exposing a stark contrast between business practices in Vietnam and Australia.

 

Born and raised in Ho Chi Minh City, Huynh moved to Australia at 15 for his studies. With a master’s degree and significant experience, he thrived at the National Australia Bank. However, he hit the “bamboo ceiling” – a barrier limiting Asian advancement in leadership roles – prompting his decision to return to Vietnam in 2016.

 

Once back, Huynh faced a series of cultural shocks. Unlike Australia, where overtime is compensated, Vietnam's work culture often equates long hours with dedication. The feedback culture also posed challenges, as direct communication was frowned upon. His experiences resonated with other returning overseas Vietnamese, revealing a common thread of reverse culture shock.

 

This phenomenon, underscored by a University of Nebraska study, shows that reintegrating can be more challenging than initial culture adjustment abroad. Doan Thi Ngoc, a lecturer at Hoa Sen University, notes that about 70% of returning students experience these difficulties, struggling with differing social dynamics and communication styles.

 

Thuy Tien, another returnee, faced similar hurdles upon her return to Vietnam from the U.S. in 2020. Shocked by hierarchical work structures and social customs like discussing business over drinks, she eventually chose to return to the U.S. for further studies, finding the high-paced Vietnamese economy challenging compared to her life abroad.

 

Ngoc offers advice for those grappling with reverse culture shock: stay present, keep familiar habits, and foster social connections. She encourages applying international skills, maintaining a sense of identity, and seeking support through mentors and community engagements.

 

Despite the challenges, Huynh observes many overseas Vietnamese achieving success as managers, entrepreneurs, or investors in Vietnam. The key, he believes, lies in cultural integration – embracing and understanding local customs while applying global perspectives.

 

In an increasingly interconnected world, reverse culture shock is a complex but navigable journey for those returning to their roots. With the right mindset and support, returnees can find both opportunity and fulfilment in a rapidly evolving Vietnam.

 

  Adapted by ASEAN Now from VN Express 2025-07-23

 

 

[MarkBR]

I assume the same for Thais who have experienced work culture in any western country when they come back to the work culture in Thailand.  Must be quite a shock.