It's why we live south of Hua Hin, much nicer, always quiet except on holidays. The road from BKK south is a mess and has been for years. We drive up and back to BKK once a month to visit, but it's been a very calm low season down here since we returned from the US. Cha-ams not very pleasant in my book. Good places to eat, a few nice hotels we used to visit but that's it.