In a way, you're now seeing a return to the way news was covered during the first half of the twentieth century. Major cities and even larger regions used to have many competing newspapers that didn't hesitate to align with a political party or ideology. And those newspapers would run morning, afternoon, and evening editions, always updating events throughout the day. Not to mention that star columnists the equivalent of the Joe Rogans of today dominated, such as Walter Winchell, Drew Pearson, and Franklin Pierce Adams. Only in the 60s and 70s did American news become homogenized and indistinguishable. Twitter/X in particular is only return to how the press used to operate.