It be higher price because the fermenting from 100% grain not part sugar like the super wealthy who make as we say in Aussie. "Gin's pi$$" Come on more real beer. After you drink real quality beer the 3 crappy beers will not pass your lips again.
I drank Chang and others for a long time. Then I had a Pliney the Elder and I will not the current swill even if free.
Come on Micro brewery.