Milk and dairy lovers probably know the price of 2L of milk (Meiji and most other brands) was 91.75 baht for many years and that recently it increased to 95 baht.
I expected an increase was imminent and was pleasantly surprised the price only increased by 2.25 baht about a month ago, and it didn't increase for a long time during this extreme inflationary period.
The reason why I'm posting here is that I discovered yesterday, upon visiting Friendship Supermarket, that the price of 2L of plain milk was 112 baht, a 21% increase from the 91.75 base price. I hadn't visited Friendship for some weeks, so I don't know when they increased the price.
I went online to see if this was a general increase for all stores but discovered the price is still 95 baht everywhere else (7Eleven, Big C, Tesco, Tops).
So this leaves me to wonder if a huge increase is due, or if they are just having a go at their regular customers and/or trying to cash in on tourists who don't know any better.