Thailand is my home and has been for many, many years, and it will continue to be my home until I die. But every year without fail these old ' lures and campaigns' get trundled out with the same minimal impact.
If Thailand wants to be taken seriously as a world class resort - Think Bora, Bora, Monaco etc - The playgrounds of the rich and wealthy. It needs to urgently and seriously upgrade its infrastructure and architecture. Move back from the piqueresque beaches and mountains and all too soon you will find a plathora of ugly cheap houses, shopfronts and cement buildings all constructed at the cheapest possible price (and the roads!!) . Yes, there are some truely amazing hotels, but step outside of them and you just find trash, litter and unsightly electrical cables, nestled up close to the 5 star resorts. And this is Thailand problem there has never been and planned development and enforcement of devlopment plans. The place looks an utter mess, but because Thai people are okay with it, they expect the rest of the world to be okay too. And they ain't. The customer is always right...and I hate to say this Thailand but your customers are foreigners...so listen to them.