They used to have helicopter rides up there about 10 years ago, 2600 baht a time if I remember correctly. Been there twice already, that was quite enough.
It also doesn't help when its on film in one of his programs where I shows a Thai chef how to make a pad thai but gets it completely wrong because he didn't even know that a Pad Thai is supposed to be sweet and sour.
I'd be surprised if it works. Those restaurants are expensive and the food definitely is not as great as some people say. I'd be surprised if it catches on in Thailand.
Oh they were led up the garden path alright but too easily so and for that they've only got themselves to blame. 100k a month for giving massages, I mean really.