It happened to my girlfriend at the time and her family. I had a nice home built in a small hamlet in Lopburi province, on a somewhat busy road past the local elementary school and the local temple. We built a small shop in front of the house selling soda, snacks, cigs, beer, veggies and rice and were quite busy for about 2 years. Then the neighbors decided to get in on the action, including the next door neighbor. Now there are 5 other shops on the road and no one makes any money.