After the big “C,” people were stir-crazy from lockdowns, and understandably, global travel skyrocketed. Many were escaping — often on borrowed money — after months of not working.
That travel boom made governments like Thailand believe this tourist surge would continue long-term.
But reality has hit. Travelers have become more cautious, choosing to stay closer to home and spend less abroad. That’s not being “less interested,” it’s being financially and mentally grounded again.
Travelers are becoming more selective about where they choose to go.
Thailand's push to promote more tourism is great in principle, but here’s some honest feedback on ways to improve the odds of bringing more tourists to the Land of Smiles:
🔹 Stop overcomplicating entry — Streamline visas and arrival processes.
🔹 Avoid fear-based tactics — Immigration raids and “scare press releases” about overstays sends the wrong message. Enforce laws quietly, effectively, and professionally.
🔹 Kill the "water-closet schemes" — Not every brainstorm needs to be a policy. Misinformation and red tape discourage visitors to Thailand.
Tourists want a warm welcome, not warnings and crackdowns. They're on vacation! They don't want to deal with a hostile environment.
Travelers are becoming more selective about where they choose to go.
Thailand is an amazing place — let it shine by focusing on simplicity, hospitality, and clarity. These are some of the key factors that attract people — and keeps them coming back. 🌴🙏