Taste Shop Spend Campaign Phase 2 not offering free money

 

   

BANGKOK(NNT) - After overwhelming feedback from the Taste Shop Spend campaign, the Minister of Finance has confirmed the campaign will be extended into Phase 2 with criteria and regulations adjusted to attract more persons with purchasing power to spend their own money, without offering a 1,000 per person allowance as in the first phase.

 

The Minister of Finance Uttama Savanayana, has confirmed that the government will pursue the second phase of Taste Shop Spend campaign, by refining the work process for better efficiency and convenience for the general public.

 

He said there have been 1.3 million persons so far directing their spending in this campaign to some 170,000 participating shops, generating more then 1 billion baht in circulation.

 

The second phase of the campaign will be introduced with adjustments to the conditions to encourage campaign participants to spend their own money to generate additional cash flow. The criteria will be discussed by the Fiscal Policy Office and related agencies, before being submitted to the Cabinet next week.

 

The campaign’s second phase is expected to commence this month, with 1-2 million more sign-ups, who will no longer receive the 1,000 baht per person allowance, but will have higher caps on the 15 percent cashback rebate from a 4,500 baht limit to 5,500-6,000 baht.

 

The Minister of Finance has admitted most people signed up for the campaign intending mainly to receive and spend their 1,000 baht allownace, as seen in the relevant data showing a total spending figure from the free allowance of more than 1 billion baht, while spending of participants’ own money only reached about 10 million baht, which does not fulfill the government’s goal of encouraging people to spend their own money.

 

The campaign’s second phase will also end at the end of November. Further details and an announcement will be made after further consideration by related sides on the policies, outcomes from the campaign’s initial phase, and the remaining budget.

 

-- © Copyright NNT 2019-10-08

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So phase one was a cock up ????

15 minutes ago, webfact said:

The campaign’s second phase is expected to commence this month, with 1-2 million more sign-ups, who will no longer receive the 1,000 baht per person allowance

I don't know why but i am pretty sure the new campaign is going to fail

10 minutes ago, kingofthemountain said:

I don't know why but i am pretty sure the new campaign is going to fail

Me too - cant put my finger on it - but something tells me ............ 

28 minutes ago, kingofthemountain said:

I don't know why but i am pretty sure the new campaign is going to fail

It'll be a huge success.  Millions will sign up again.  Wont spend any money, but the people in charge will just point to the number of sign ups ????

When will they learn nothing is free

Many are going to be <deleted> off that the money stopped before they could claim their 1000

From what I see the first phase was a massive failure and only succeeded in costing every tax payer their tax money on a gift which never generated anything possative for the tourist industry or the country as a hole..... 

No.1....A complete Screw up.

 

No.2....Total failure, as most will not be interested.

Any time the Thai government uses numbers, they are telling lies.

I wonder if the new "Shop, Home, Independent Travel" campaign will get an acronym ? 

"How can we get them to spend more of their money, while spending less of our money?" Every advertising and marketing campaign since the dawn of the profession. What's been addressed with promotions, coupons, rebates, rewards programs, buy one get one free, buy three and the fourth is free, etc, etc. It's become an integral part of consumerist culture throughout the world, and especially now Thai culture, if you've ever noticed how your Thai friends and significant others deal with all their rewards cards, points, codes they have to enter or scan, text or social media messages, all in order to get some small discount.

 

But surely, where all these companies have fallen short, the Thai government in their considerable wisdom will be able to excel at, in getting the public to spend more money. Yeah.

8 minutes ago, CrunchWrapSupreme said:

"How can we get them to spend more of their money, while spending less of our money?" Every advertising and marketing campaign since the dawn of the profession. What's been addressed with promotions, coupons, rebates, rewards programs, buy one get one free, buy three and the fourth is free, etc, etc. It's become an integral part of consumerist culture throughout the world, and especially now Thai culture, if you've ever noticed how your Thai friends and significant others deal with all their rewards cards, points, codes they have to enter or scan, text or social media messages, all in order to get some small discount.

 

But surely, where all these companies have fallen short, the Thai government in their considerable wisdom will be able to excel at, in getting the public to spend more money. Yeah.

Agree. 

 

Thais, on average, don't seem to value their time the same way people in more productive economies do. 

 

Thais will spend hours dealing with discounts, only to buy things that, while now a discounted PRICE, are still a poor VALUE. 

 

Like the Chinese, there is an intense focus on price and not value. 

Edited October 9, 20196 yr by Fex Bluse

What! No more free money? Stupid government....grumble grumble grumble.

1 hour ago, Fex Bluse said:

Agree. 

 

Thais, on average, don't seem to value their time the same way people in more productive economies do.

 

If I understand the article correctly the free 1000 Baht party will be over pretty soon. The family of my ex girlfriend spent a lot of time for applying but without success. And there were for sure many other people with the same experience. They will be very disappointed to hear that Phase 2 only lets you spend your own money. 

On 10/8/2019 at 3:36 PM, webfact said:

...not offering free money

No free money?? Phase 2 is doomed! Why would Thais participate if no free money is being handed out?