BANGKOK (NNT) - Thailand has taken a significant step towards enhancing its global competitiveness with the launch of the National Soft Power Strategy Committee by the government.

 

Under the leadership of Prime Minister Srettha Thavisin, this initiative is aimed at bolstering the value of Thailand’s goods and services, in turn boosting its overall economic growth.

 

Prime Minister Srettha Thavisin emphasized the government’s commitment to elevating Thailand’s soft power, thereby improving the country’s global standing and competitiveness.

 

To integrate the works of various agencies involved, the National Soft Power Strategy Committee has been established. This committee’s primary mission is to expedite projects, plans, and standards that have a substantial impact on 11 key soft power industries.

 

Deputy Chair of the Committee, Paetongtarn Shinawatra, outlined a comprehensive national strategy called "One Family, One Soft Power." This policy aims to create an enabling environment for Thailand’s soft power industries. If successful, it is projected to contribute 4 trillion Baht annually to the country’s economy and create 20 million new job opportunities.

 

The plan is structured around three main pillars: human development, the growth and advancement of various soft power industries within Thailand across 11 sectors, and expansion into global markets.

 

Short-term goals include ensuring that community and village funds are prepared to attract public interest by January 11th, 2024. In the subsequent six months, or by April 3rd, 2024, the policy aims to nurture creativity and skills, introduce legislation for the Thailand Creative Content Agency to the House of Representatives, and organize a World Water Festival.

 

Within a year, or by October 3rd, 2024, the initiative expects to produce at least 1 million highly skilled and creative workers.

 

The success of this initiative is anticipated not only to enhance Thailand’s global reputation but also to stimulate the nation’s economy, ultimately improving the livelihoods of 20 million families and positioning Thailand as a high-income country.

by Woraprat Lerpaisal

 

Source: NNT 2023-10-04

 

- Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here.

 

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He could enhance Thailand's reputation by not dressing up like deckchair for a start.

12 hours ago, Karma80 said:

He could enhance Thailand's reputation by not dressing up like deckchair for a start.

I like his jacket - my grandmother has one just like it.

sorry, but I just cant take this clown seriously, especially in that Jacket!

Soft power, another meaningless phrase like flash sale, pre sale, brace, hub, mull and misunderstanding. Land of gobble de goop 

7 minutes ago, bob smith said:

sorry, but I just cant take this clown seriously, especially in that Jacket!

Nothing wrong with the jacket all that's missing is the big red nose ......................LOL

Just now, Geoffggi said:

Nothing wrong with the jacket all that's missing is the big red nose ......................LOL

....and matching clown pants ???? 

Govt Launches First Soft Power Strategy Meeting to Boost Economy

Let see, call foreign who must register they address and renew their 'privilege' to stay in Thailand as "Residents" - for tax purposes only of course - and then devise ways to take a cut of any funds that they bring into the country before they even have a chance to use it to purchase goods in Thailand where another 7% is taken off the top.  That strategy?

23 minutes ago, bob smith said:

....and matching clown pants ???? 

This should round out that outfit by golly!

Hey cool jacket Srettha. Where did you buy it? I'm on the big side and have trouble buying snappy clothes when I want to impress a lady, or two or three.

That jacket has soft power written all over it (but in every small writing so it won't be a giveaway). If I can find one that doesn't cost a million baht, I'll set up a rival soft power group and out fox you and your team.

Edited October 4, 20232 yr by retarius

2 hours ago, webfact said:

BANGKOK (NNT) - Thailand has taken a significant step towards enhancing its global competitiveness with the launch of the National Soft Power Strategy Committee by the government.

 

Under the leadership of Prime Minister Srettha Thavisin, this initiative is aimed at bolstering the value of Thailand’s goods and services, in turn boosting its overall economic growth.

 

Prime Minister Srettha Thavisin emphasized the government’s commitment to elevating Thailand’s soft power, thereby improving the country’s global standing and competitiveness.

 

To integrate the works of various agencies involved, the National Soft Power Strategy Committee has been established. This committee’s primary mission is to expedite projects, plans, and standards that have a substantial impact on 11 key soft power industries.

 

Deputy Chair of the Committee, Paetongtarn Shinawatra, outlined a comprehensive national strategy called "One Family, One Soft Power." This policy aims to create an enabling environment for Thailand’s soft power industries. If successful, it is projected to contribute 4 trillion Baht annually to the country’s economy and create 20 million new job opportunities.

 

The plan is structured around three main pillars: human development, the growth and advancement of various soft power industries within Thailand across 11 sectors, and expansion into global markets.

 

Short-term goals include ensuring that community and village funds are prepared to attract public interest by January 11th, 2024. In the subsequent six months, or by April 3rd, 2024, the policy aims to nurture creativity and skills, introduce legislation for the Thailand Creative Content Agency to the House of Representatives, and organize a World Water Festival.

 

Within a year, or by October 3rd, 2024, the initiative expects to produce at least 1 million highly skilled and creative workers.

 

The success of this initiative is anticipated not only to enhance Thailand’s global reputation but also to stimulate the nation’s economy, ultimately improving the livelihoods of 20 million families and positioning Thailand as a high-income country.

by Woraprat Lerpaisal

 

Source: NNT 2023-10-04

 

- Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here.

 

Get our Daily Newsletter - Click HERE to subscribe

I was so blown off course by the sartorial delight that I missed the hilarious blurb in the piece. I think TAT (no pun intended) might have a hand in this.

National Soft Power Strategy 

 "One Family,

One Soft Power."

National Soft Power Strategy Committee has been established 

Thailand’s soft power

Thailand Creative Content Agency

11 key soft power industries.

World Water Festival.

 

Prime Minister Srettha Thavisin now tell me how do you create 20 million jobs with Songran festival and Thai restaurants because that's what your soft power means.

 

Well I read the article but have no idea what it all means in terms of concrete actions that will be taken. I suspect it will be a nice little earner for the committee who will produce nothing except for 'woke' statements......'soft power' indeed.

19 hours ago, webfact said:

with the launch of the National Soft Power Strategy Committee

Yawn.

 

It's Thursday, time for another committee.

 

 

 

 

On 10/4/2023 at 6:56 AM, TheAppletons said:

I like his jacket - my grandmother has one just like it.

But Rupert Bear got the trousers.