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TikTok's recommendation algorithm will be overhauled and retrained using American user data as part of a deal aimed at securing the app's future in the US. A White House official has confirmed that Oracle will audit the system, operating under a new joint venture with US investors. This comes after President Donald Trump announced a deal with China's approval to prevent TikTok's ban unless sold by ByteDance.

 

The app's recommendation system, critical for determining user feed content, will be rebuilt solely on American user data. President Trump is anticipated to sign an executive order outlining national security measures and a 120-day delay in enforcement, allowing time to finalise the deal. The current arrangement, Project Texas, already stores US user data on Oracle servers, safeguarding it from potential Chinese government access.

 

Oracle and private equity firm Silver Lake are key players in this new venture. Oracle's co-founder, Larry Ellison, previously touted by President Trump as a potential TikTok owner, has seen Oracle's stock rise, briefly making him the world's richest person. The joint venture will seek investors and board members who have expertise in cybersecurity, and projections suggest that the deal's value could reach billions.

 

Concerns remain, however, about user experience. According to Jasmine Enberg from eMarketer, any significant change to TikTok's algorithm or policies might alter user behaviour or reduce app appeal to creators and brands. If the US-only algorithm limits global content access, it could degrade the user experience, she warned.

 

 

Key Takeaways

 

• TikTok's algorithm to be retrained using US user data.
• Oracle and Silver Lake lead the venture; national security emphasised.
• Changes could impact user experience and app value.

 

 

 

  Adapted by ASEAN Now from BBC 2025-09-23

 

 

8 hours ago, webfact said:

This comes after President Donald Trump announced a deal with China's approval to prevent TikTok's ban unless sold by ByteDance.

 

Then, this news means nothing. Trump announces things all the time that aren't true. No use in believing any of this until Xi specifically says he has agreed.

I got better results once I switched to agency ad accounts with a clean spend history, and capitalmediahub.com made that part pretty painless for me. The lower ban risk and no daily limits helped me test creatives faster without random pauses, so it might give you more room to scale without fighting platform quirks.