Top 50 Billionaire Brands List 2014 revealed by Euromonitor
By Digital Content

KUALA LUMPUR, Dec 15 (Bernama) -- The top 50 Billionaire Brands list for packaged food in 2014 revealed that the long standing top players such as Danone, Campbell's and Barilla are starting to loose shares.

Few of fast growing brands such as Yili and Mengniu from China have grown rapidly, reports Euromonitor International, a market research company in a statement issued today in London.

The billionaire brand list is a who's who of the food world and contains some of the most iconic food brands across the globe such as the loyal most members, Kellogg's and Cadbury to lesser-known recent additions, the list defines the current key players in the packaged food market.

Despite new Asian Food brands entering the billionaire club, most are entirely dependent on revenue from a single market such as Yili, Mengniu, Master Kong, Arawana, Shireway, Wahaha, Fortune and Wang Zai which received most of the revenues from China.

"Asia Pacific has been the major growth engine of the packaged food industry over the last decade, adding over US$180 billion (RM628 billion) to the global market.

"To put this into context, that amount represents 48 per cent of the growth generated by the industry," explained Lamine Lahouasnia, Global Head of Packaged Food Research at Euromonitor International in the same statement. (BERNAMA)


-- TNA 2014-12-15

Every year I read the list and every year they leave my name out......

Seems like all of us are not interested. Good !