HOME SHOPPING
Japanese firm eyes Thai home shopping
Watchiranont Thongtep
The Nation

BANGKOK: -- TOKYO Broadcasting System Holdings (TBS) sees huge potential in the growing Bt8billion homeshopping industry in Thailand.

"We find that Thailand is a promising market for the home shopping business, so we decided to enter this lucrative market," Norico Wada, senior executive producer for international co-productions and alliances, business innovation and media strategy at the Japanese media company, said yesterday.

"But our format is different. We provide TV shopping programmes in lifestyle and travel shows, unlike other players that operate 24-hour home-shopping channels," she said.

A 90-minute travel show called "I-I-YO-NE! Wan-Yud-Sud-Jeng"|will be broadcast on weekends next year.

It will include a 30-minute TV shopping segment made by Grand Marche, a TV shopping company wholly owned by TBS, to provide information about products imported from Japan.

Masahiro Todaka, general manager for licensing business development and media business, hopes knowledge and cultural transfers between the two parties would lead to a new form and value of TV production.

Wada said Amarin brought to the partnership a strong retail and logistics advantage in the home shopping business.

Amarin Book stores cover key areas of shopping malls that might become a distribution channel for Grand Marche, which is a specialist in home shopping services through television, radio, catalogues, online media and mobile phones.

"For three months, we will take this opportunity for a trial period. If everything goes well, we hope to see further development and to bring more activities to Thailand, as there is more room to grow in the Thai home shopping business," Wada said.

According to the Thai TV Home Shopping Association, this industry is expected to grow by 20-25 per cent to Bt8 billion this year and see more than Bt20 billion within three years.

TBS has also been working with digital TV operators like Nation TV, MCOT, GMM 25, Channel 3 and Rose Media and Entertainment to import its TV content for Thai viewers.

Source: http://www.nationmultimedia.com/business/Japanese-firm-eyes-Thai-home-shopping-30272645.html

-- The Nation 2015-11-11

I am not affiliated with Lazada, but wish to pass on my view of them. My experience has been total delight using Lazada.co.th They have been professional in every way imaginable. I am so so pleased; especially b/c the Thai postal service here is ?????? welllllllllllllllll let's say typically very Thai.

Another potential death knell for Thai big box retail stores/malls. Why not " Let your fingers do the walking " ?

I am not affiliated with Lazada, but wish to pass on my view of them. My experience has been total delight using Lazada.co.th They have been professional in every way imaginable. I am so so pleased; especially b/c the Thai postal service here is ?????? welllllllllllllllll let's say typically very Thai.

I am using Ali Express same stuff as lazada but cheaper and faster

This year, I think all of my Xmas shopping will be done online. Lazada, AliExpress, Asia Books. All cheaper & greater selection than Chiang Mai shops!

I am not affiliated with Lazada, but wish to pass on my view of them. My experience has been total delight using Lazada.co.th They have been professional in every way imaginable. I am so so pleased; especially b/c the Thai postal service here is ?????? welllllllllllllllll let's say typically very Thai.

I am using Ali Express same stuff as lazada but cheaper and faster

Thanks, I'll check them out.

Another potential death knell for Thai big box retail stores/malls. Why not " Let your fingers do the walking " ?

'cause the air conditioning isn't free and the scenery isn't as good- shopping in my underwear from my couch...

I am not affiliated with Lazada, but wish to pass on my view of them. My experience has been total delight using Lazada.co.th They have been professional in every way imaginable. I am so so pleased; especially b/c the Thai postal service here is ?????? welllllllllllllllll let's say typically very Thai.

I am using Ali Express same stuff as lazada but cheaper and faster

I thought Ali charges customs and shipping fees. That can increase the cost substantially. Also can't pay upon receipt. Lazada wins in these instances.

Amazon dot com and amazon dot co dot uk, work very well for me too. Sometimes you pay customs, sometimes you don't.

Online shopping goes well for me, as all the players speak, read and write good English and answer all their emails.

Note to Thailand, The future is here now.

"so we decided to enter this lucrative market"

everything at 88 Baht or everything at 66 Baht??

Online shopping is what enables farang lifeforms to live in this country. All hail ebay. I don't even bother trying to make any rounds in the maimee shops anymore.