Print publishers look to other media platforms to keep revenue
By Watchiranont Thongtep 
The Nation

 

BANGKOK: -- As major print-based media companies struggle with declining readership, some publishers are putting more focus online to capture a bigger audience as well as advertising and sponsorship revenue.

 

This year, Media TransAsia, publisher of a number of international magazine titles, ceased production of print editions of its 14-year-old Seventeen Thailand magazine after sales fell by half.

Rasina Uberoi Bajaj, editor-in-chief of Media TransAsia, told The Nation that to keep the magazine alive, her company had shifted its content onto a website, Facebook, Instagram, YouTube, SnapChat and Twitter. 

“Content marketing is now a key strategy to create new revenue streams from online advertising and retain readership,” she said. 

 

Full story: http://www.nationmultimedia.com/news/business/corporate/30301644

 

-- © Copyright The Nation 2016-12-08

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