Pattaya as a brand is ruined, its reputation in the trash. It would take massive investment to bring it back from the dead. Phuket, from mid island down is dump … an embarrassment. As a brand though, Phuket still has some positives even if it is just riding in the fumes of the past. If I were making the decision for a premium destination it would very much be Phuket over Pattaya. Just leave Pattaya to the Russians and Chinese as a cheap and cheerful discount destination.