Couldn't agree more, I've got to the point of firstly looking who owns the rag, next days fish and chips wrapper, but with the internet as it is, once its been published its there forever, not as it was with newspapers.
I think there could be an argument made that whoever controls the media/internet is now the new "Religion" now the masses are in my opinion turning away from the old religions, slowly but surely in most tech savvy societies.
The few controlling the many, until the penny drops for the majority.