Academics have challenged data used to support easing restrictions on alcohol sales between 14:00 and 17:00, warning it is incomplete and could lead to policy decisions that harm public health. They argue the evidence cited focuses narrowly on business and tourism perspectives, overlooking broader impacts on safety, youth access and healthcare. The debate centres on whether extending sales hours delivers genuine economic benefit or creates wider social costs.
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The criticism follows data presented by Asst Prof Dr Noppadon Kannika of Super Poll and business sector proposals led by Sorathep Rojpanayanon, which frame the policy as an economic stimulus. However, public health experts say such data is selective and not representative of national conditions. They stress that alcohol policy is not solely a commercial issue but one affecting safety, families, and the healthcare system.
Assoc Prof Dr Polthep Vichitkunakorn, director of the Alcohol Research Centre, said policymaking must rely on comprehensive national evidence rather than limited surveys. He noted that a survey of 3,924 people aged 15 and over across 12 provinces between 7 and 21 March 2025 found 82.8 percent opposed extending sales hours. A follow-up survey of 3,960 respondents from 18 March to 8 April 2026, covering citizens, retailers and tourists, showed opposition remained higher than support three months after the policy change.
Further findings indicate limited economic benefit, with 74 percent of small retailers unaware of the new law or unaffected by it, and most reporting no significant income increase. Researchers suggest sales have shifted from evening to afternoon rather than generating new revenue. At the same time, road accidents and alcohol-related deaths during New Year 2026 rose by 4.8 times compared with 2023 after adjusting for variables.
Experts also warned of rising risks to young people, citing research from Chiang Mai University showing targeted online alcohol marketing increased from 55.9 percent to 67.5 percent following the policy change. This coincides with after-school hours when youth are most active online. Concerns also extend to community safety, including potential increases in daytime disturbances near sales points.
Assoc Prof Dr Udomsak Sae-Ngow of Walailak University said economic arguments must account for social and health costs, including impacts on road users and nearby residents. He added that data supporting increased sales largely comes from specific tourist areas and does not reflect nationwide outcomes.
Naewna reported that academics recommend against a nationwide permanent easing of alcohol sales hours. Instead, they propose limited relaxation in specific tourist areas or during major festivals, combined with strict safeguards and ongoing evaluation. Authorities are expected to review full 180-day impact data before making further policy decisions.
Picture courtesy of Naewna
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Adapted by ASEAN Now Naewna 3 May 2026
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