A video showing a largely deserted Koh Phi Phi off Krabi has gone viral on social media on 23 June 2026, drawing widespread online reaction and renewed debate over tourism prices in the area. According to Naewna newspaper, many netizens pointed to high costs as a key factor discouraging visitors from the popular Thai destination. The footage, posted on TikTok by a user named Warinthonexworrac, showed an almost empty beach and dock, prompting surprise given the island’s usual popularity.
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The clip was reportedly filmed the previous day and captured during the afternoon, which is typically the peak period when large numbers of day-trip boats arrive. Despite this, the video showed minimal activity, with very few tourists visible in what is normally a busy coastal hotspot. The TikToker expressed disappointment, noting he did not expect a major tourist destination in Thailand to appear so quiet, even in the low season.
Following its circulation, the video triggered extensive discussion online. Many users analysed possible reasons for the apparent drop in visitors, with a large number highlighting rising prices on the island. Some commenters shared personal experiences, claiming that basic consumer goods can be significantly more expensive than elsewhere in Thailand, including soft drinks reportedly costing up to 100 baht per bottle. Others noted that seafood prices on the island, despite its coastal location, were higher than in northern parts of the country.
Koh Phi Phi, located in the middle of the Andaman Sea around 42km from Krabi’s Mueang district, forms part of the Nopharat Thara Beach - Phi Phi Islands National Park. The group includes two main islands, Koh Phi Phi Don and Koh Phi Phi Le, along with four smaller surrounding islands: Koh Yung, Koh Mai Phai, Koh Pida Nok and Koh Pida Nai.
Naewna reported that Phi Phi Le gained international recognition after being featured in the Hollywood film The Beach, with Maya Bay widely noted for its clear waters, limestone cliffs and white sand beach. The surrounding waters are also known for marine life, including leopard sharks, making snorkelling and diving popular activities alongside beach visits.
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Adapted by ASEAN Now Thainewsroom 24 June 2026