At A Glance

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At A Glance

By The Nation

 

New concept brings 40% monthly growth

 

Major, Visa Credit Card join for QR service

 

Chanya Tamrongweenijchai, director of relationship business, Major Cineplex Group, and Suripong Tantiyanon, Visa Country Manager Thailand, recently launched QR Payment service through Visa credit card. Major Cineplex group is the first cinema to provide this service at E-Ticketing Machine in Thailand.

 

In addition, customers who pay with Visa credit card from April 2 to 3 at any branch of Major Cineplex will get a chance to watch 2018 FIFA World Cup round of 16 in Moscow as first prize winners of a raffle. They will be rewarded with flight tickets and accommodation in Moscow for 5 days and four nights. Other prizes are five movie tickets (100 prizes), five games of bowling (100 prizes) and 5 hours karaoke (100 prizes). The awards are worth a total Bt900,000. 

 

Grab celebrates first anniversary 

Grab, the leading ride hailing platform in Myanmar and Southeast Asia, celebrated its first anniversary in Myanmar on March 21 2018. Since Grab’s entry into Myanmar in March 2017, it has gained a leadership position in the ride-hailing market and aims to continue supporting the transformation of the country’s transportation sector. 

 

This includes improving taxi standards, safety, and transport efficiency to offer the best experience for passengers with its GrabTaxi and GrabTaxi Plus services, as well as increasing the incomes of driver-partners.

 

To celebrate its first anniversary, Grab hosted a social media campaign from March 21 to 28 March 2018 for passengers to share their happiest moments with Grab over the past year. Grab selected the top 10 contest entries with the most interesting stories and awarded the winning participants with 50,000 GrabRewards points each.

 

GrabRewards points can be used for discounts on Grab rides as well as discounts and free items from GrabRewards partners such as shop.com.mm, Pizza Hut, Swensen’s and Japan |Store. 

 

Passengers can view their GrabRewards points and the rewards catalogue by tapping on “GrabRewards” in the menu panel of the Grab application.

 

CPN leads in hosting New Year splash 

 

Central Pattana (CPN), is joining forces with Thai Beverage plc, Singha Corporation Co, Pepsi-Cola (Thai) Trading Co, True Corporation plc and M2F, to invest more than Bt70 million in holding ‘Thailand Songkran Festival 2018 – a splash of colours nationwide’ under the concept of ‘Colorful Splash’ with fun and entertaining activities for the traditional Thai New Year at CentralWorld, 32 branches of CentralPlaza and CentralFestival nationwide from April 12 to 19. 

 

The event will create a one-stop Songkran experience - a family and entertainment destination for customers of all ages.

 

Families and individuals are invited to spend quality time at the shopping centres, where all types of activities will be gathered in one place, from offering food to monks, pouring water over Buddha images, building sand pagodas, tasting delicious food to having watery fun in different forms (huge water walls, giant water slides, water towers, water tunnels, water parks and foam parties). 

 

Also, Songkran celebrations and concerts will be held at 19 CPN shopping centers. Intended foryoung people, it will feature light and sound and a hundred artists led by Bodyslam, Slot Machine, Klear, Zeal, Lipta, Cocktail, Atom, Jetseter and Flure. 

 

Nattakit Tangpoonsinthana, CPN’s executive vice president of marketing, said that all CPN shopping centres will serve as a ‘Center of Life’ and CPN is the leader in organising activities and events for both international and Thai festivals. 

 

“We apply a strategy of customer engagement by creating a sense of involvement, attracting all groups of customers to experience events and live life based on their interests at our shopping centres. This summer, we will highlight ourselves as the top Songkran and summer destination by holding numerous activities to welcome Songkran and the hot season under the concept of ‘One-stop Songkran Experience’, where everyone can get together in one place. It is expected that our ‘Colorful Splash’ activities will boost our customer traffic by 20 per cent.” he said.

 

New concept brings 40% monthly growth

 

After improving its website under the concept of “Be Better, Everyday Life” with “Show Host Li Leng” as the brand presenter, O Shopping has enjoyed a monthly growth of 40 per cent, compared to 2017, with spending per each purchase reaching Bt1,500 on average.

 

Suwat Damrongchaitham, CEO, GMM CJ O Shopping, said: “O Shopping launched its website Oshoppingtv.com designed and developed to be easy to use with different types of payment. Moreover, it can serve more online shoppers and increase more merchandise to answer all target groups with hot promotions to urge online shoppers to be confident. 

 

“O Shopping expects to see housewives shop online more while we aim to promote TV home shopping, including show hosts as the representative to review products for online shoppers,” Suwat continued. 

 

“This year, Oshoppingtv.com grows significantly with more than 3,000 items, including best sellers like fashion, cosmetics and supplements. There are approximately 600 times, or a 1.7 time, increase. The highest numbers of orders come from mobile browsers which accounted for 61 per cent of the total orders. The second channel is via the call centre and then the internet. 

 

“We changed consumer behaviour from calling our call centre to online buying by 10 per cent. As a result, we try to develop our e-commerce channel including the website, applications and social media as well as delivery and payment systems. We have built trust among buyers with our cash on delivery, free delivery and easy refunds.”

 

This chief executive said this was the way to do home shopping that could expand to a new generation while keeping the adults at home, which is the main target. In the future, online shopping will be another key channel of the company which will grow continuously, Suwat said.

 

Source: http://www.nationmultimedia.com/detail/Corporate/30342657

 

 

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