GHB to raise Bt30 bn by issuing lottery-linked savings accounts

By The Nation

 

 

The country’s largest mortgage lender, the Government Housing Bank (GHB), plans to raise Bt30 billion by issuing lottery-linked deposit accounts next month worth Bt10 million each.

 

The bank will target 3,000 clients by inviting them to open prize-linked savings accounts, the bank’s president Chatchai Sirilai said.

 

This is the second prize-linked account launch this year, after the bank successfully raised Bt27 billion by issuing the first batch of lottery-linked accounts worth Bt1 million each, he said.

 

The third batch worth Bt50 billion will be launched in the first quarter of 2020, with each deposit worth Bt50,000.

 

For next month’s fund raising, potential depositors will include individuals, corporate and investment funds, he said.

 

The two-year deposit will yield an interest of 1.1 to 1.25 per cent, though depositors will have a chance to win big prizes. The bank will offer three additional prizes worth Bt3 million each in every quarter of the year.

 

To make this deposit special, the bank will have savings account books covered in a thin sheet of gold.

 

On the lending side, the GHB has so far lent up to Bt139 billion as of September 20 or 66.4 per cent of its new lending target of Bt203 billion.

 

The latest popular loan scheme carries a fixed interest rate of 2.77 per cent per annum for the first three years of the mortgage contract.

 

He said the bank is expected to achieve its lending target this year, though he added, GHB will not reduce its lending rate even if the central bank lowers its policy rate again by the end of this year. He added that if the Bank of Thailand does reduce its policy rate again this year, GHB may lower its lending rate next year.

 

Source: https://www.nationthailand.com/business/30376680

 

-- © Copyright The Nation Thailand 2019-09-25

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4 hours ago, webfact said:

The bank will target 3,000 clients by inviting them to open prize-linked savings accounts, the bank’s president Chatchai Sirilai said.

..............and inviting them to buy a dozen scratch cards from the vendor in the corner

5 hours ago, webfact said:

GHB to raise Bt30 bn by issuing lottery-linked savings accounts

Right. And just two weeks ago I was in one of those arcades with my nephew and the claw machines where you'd normally see cuddly toys were all empty. 

 

Good to see the consistency of it all. 

5 hours ago, webfact said:

To make this deposit special, the bank will have savings account books covered in a thin sheet of gold.

..... and there's your clincher!

 

This is smart marketing by the bank. No rich Thai could resist not having a Gold bankbook to accidentally drop on the ground for all to see, or having it stick out of their shirt pocket.

 

Being able to say at the opportune moment, 'don't you know that I have a Gold Bankbook' is something that all Hi-So's need and demand. ????

 

It's marketing genius, I tell ya. ????

7 hours ago, webfact said:

the two-year deposit will yield an interest of 1.1 to 1.25 per cent,

WOW that's so generous!  Expect a (phantom) stampede of new depositors folks! ????????????????????