Data-rich helmets are here for delivery motorbikes

By Nophakhun Limsamarnphun
The Nation

 

 

Food and other delivery motorbikes in Bangkok and other big cities can expect help from smart data-rich helmets soon as HERE Technologies, a provider of location data and services, gears up its business in the region.

 

These smart helmets, equipped with a built-in communication system and small video screen, will provide real-time traffic and location data to riders to make deliveries faster and more efficient, according to HERE’s executives.

 

They have been developed by one of HERE’s partners in Taiwan and will be available to logistic companies with large fleets of two-wheelers in Thailand and other Asean countries.

 

In addition, Stanimira Koleva, HERE’s senior vice president for Asia Pacific, said the firm will increase its efforts to tap the regional markets for other data and location-based services, especially those used in automotive navigation, infotainment, smart cities, agriculture, and advertising, among other sectors.

 

For example, Phuket, the world-renowned southern Thai resort island, can use location data and other services for a wide range of autonomous smart tourist services.

 

In agriculture, location data and related services will help create smart farming with features such as autonomous fertilizer application, soil-condition monitoring and weather forecasts consistent with the government’s Thailand 4.0 initiative.

 

According to Koleva, HERE’s Open Location Platform (OLP) promotes worldwide collaboration so that data can be shared among developers and participating organisations to unlock value for all stakeholders.

 

With access to the mapping infrastructure and related technology, partnerships can create new and differentiating location-centric products for their own use, with AI-driven and machine-learning capability for predictive analytics such as those used in healthcare devices, transportation drones,

targeted advertising, telecom, city planning and traffic management.

 

These features can also be used in supply-chain management for multi-mode transport or in food safety management using Internet of Things (IoT) sensors and other devices for product traceability.

 

The cloud-based location datasets are also used by Toyota, BMW and Volkswagen for auto navigation systems as well as in fleet-management solutions for better transport routing and more efficiency with predicted arrival time capability.

 

According to HERE’s executives, location data and related services are also crucial to assisted driving features in new models of cars and trucks, while auto insurance companies also use sensors and dashboard camera to monitor driving behaviour for insurance premium calculation.

 

In the booming e-commerce sector, HERE aims to tap the vast two-wheeler delivery fleets in Thailand, Vietnam, India and Indonesia with smart helmets equipped with built-in speakers and small video screens for both communication and navigation purposes.

 

With large fleets of motorbikes on congested streets of these markets’ big cities, delivery of food and other products purchased or ordered online will be faster with predicted arrival time capability.

 

For advertising, the location data and related services will improve marketing and customer relationship management such as with features of customer mobility tracking and consumption-pattern analytics to allow advertisers to target potential customers more precisely with e-vouchers and other promotional campaigns.

 

Worldwide, Here’s Open Location Platform has about 800,000 developers as the firm expands its database to include 3D mapping and live traffic from across the road and transport networks as well as data on millions of places. All these datapoints are updated regularly with AI and machine-learning capability to provide a comprehensive digital geospatial model for vehicles, drones, on-demand mobility services, and precise indoor and outdoor goods tracking, among others.

 

Source: https://www.nationthailand.com/edandtech/30376871

 

-- © Copyright The Nation Thailand 2019-09-30

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As usual it will come down to cost, testing of riders prior to using as we all know now how bad some road users are, having a visual screen will distract some riders and split second decisions can make life and death not far away, it may be a case of younger riders  only.

 

1 hour ago, webfact said:

In agriculture, location data and related services will help create smart farming with features such as autonomous fertilizer application, soil-condition monitoring and weather forecasts consistent with the government’s Thailand 4.0 initiative.

 

All these datapoints are updated regularly with AI and machine-learning capability to provide a comprehensive digital geospatial model for vehicles, drones, on-demand mobility services, and precise indoor and outdoor goods tracking, among others.

With regard to the above quotes, this technology, and even more advanced automation has been in use for more than a decade.  One of my friends, who  uses it, rent his equipment to other farmers.  What he has is a system that allows the farmer to just sit there and the machine is programmed to just do whatever it has to do and he is there just in case anything goes wrong.  He does have to drive the device to and from its starting point, his farm, because it does not yet have a licence to drive itself on the roads, as it is not old enough to have one.

'nuf sed.

Edited September 29, 20196 yr by wotsdermatter
added info

In China where there are far more deliveries made on motor bikes, they just use a smart phone. 

It's not a bad idea. If it has Facebook then all Thai will soon wear one. 

1 minute ago, Tayaout said:

It's not a bad idea. If it has Facebook then all Thai will soon wear one. 

 Add TVF connectivity for the farangs and you got something!!

Let me know when it comes with J.A.R.V.I.S.

11 minutes ago, NCC1701A said:

Let me know when it comes with J.A.R.V.I.S.

I think you already realize this, but this photo is Hollywood fantasy. Print a piece of clear film with some writing on it, and hold it that close to your face, and see what happens. To do this correctly, you need to project a translucent image a few feet in front of the observer. Google Glass did this with a beam splitter directly in front of one eye, yes possible. The other option is a lens. This photo, with no beam splitter or lens, is strictly Hollywood fantasy.

4 hours ago, wotsdermatter said:

One of my friends, who  uses it, rent his equipment to other farmers.  What he has is a system that allows the farmer to just sit there and the machine is programmed to just do whatever it has to do and he is there just in case anything goes wrong.  He does have to drive the device to and from its starting point, his farm, because it does not yet have a licence to drive itself on the roads, as it is not old enough to have one.

Can you stop calling me a device !!!!

10 minutes ago, NotYourBusiness said:

This photo, with no beam splitter or lens, is strictly Hollywood fantasy.

Iron Man is real, right?

1 hour ago, Tayaout said:

It's not a bad idea. If it has Facebook then all Thai will soon wear one. 

Not if they have access to movies...LOL

24 minutes ago, NCC1701A said:

Iron Man is real, right?

Point being that the screen in this helmet will NOT look like it is projected in front of the observer. It will need to be physically small, and off to the side or top/bottom, as the photo shows. A fat lens could then make it appear larger. To see the screen the driver will need to look away from the road and focus on the screen. This is nothing like a true heads up display, and the comments about being distracted are very valid.  ????

 

On the other hand, it still might be better than what we have now - balancing a handphone while talking, texting and driving.

Edited September 30, 20196 yr by NotYourBusiness

do they have to wear it on the head or will hanging it on the handle bars still be ok

55 minutes ago, NotYourBusiness said:

it still might be better than what we have now - balancing a handphone while talking, texting and driving.

What makes you think they'll get rid of their phones. They'll do the texting and talking, in combination of this new helmet thing. What could go wrong?

1984 is a thing of the past !

We are way past this and people love it.

Insanity at its best !!!

 

"Smart" devices for stupid people !!!