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Grab boasts 120 million bookings in 10 months

By Wariya Khamchana
The Nation

 

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Grab Thailand has enjoyed strong growth across all business groups compared to other markets in the region, according to the company’s country head Tarin Thaniyavarn.

 

“From January to October, we had more than 120 million bookings from our taxi, messenger and food delivery services, which is roughly 12 times higher than that of our competitors,” he said. “By year end we expect the usage to soar even further as foreign tourists will have a high demand for taxi services during the high season.”

 

Tarin further explained that Grab Food, the company’s mobile platform for food delivery service, saw the largest expansion this year. “We have partnered with restaurants and food franchise operators nationwide and we hold promotional campaigns every month,” he said. “The number of our partners has climbed from 200 brands in May to 400 brands in November, while the latest “Grab 11.11” campaign offers more than 10,000 discount deals to customers.”

 

Currently Grab Food is offering services in 20 cities of 14 provinces. “Next year we plan to expand to 30 provinces,” he said. “Statistics from the Kantar World research institute revealed that Grab Food is Thailand’s number 1 food delivery app with 54 per cent of customers registered, while our competitors have only 21 per cent.”

 

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As for 2020 business plan, Tarin said that the company will still focus on food delivery as the market has room for expansion. “A slowing economy is actually beneficial to our business because people see that ordering food via mobile app is cheaper than going out to the restaurants as transportation and fuel costs continue to get higher,” he said.

 

 

Responding to the recent protest by partner delivery drivers regarding wage cuts, Tarin said that Grab needed to adjust the wages periodically in accordance with consumer behaviors and economic status. “However, we insist that the goal of these adjustments is to maintain a sustainable relationship with all partners, and that Grab’s wage is still higher than that of our competitors.

 

Related Story: Grab introduces the first GrabKitchen to Bangkok

 

Source: https://www.nationthailand.com/business/30378170

 

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-- © Copyright The Nation Thailand 2019-11-09

 

Posted

Never used them but think now I would. I get really angry having to ask a taxi driver if he will take me to where I want to go and very rarely getting in the first taxi and sometimes 10 or more refuse before you get a taxi. It feels like you are standing begging. Then there is the taxi's who refuse to turn on the meter. I have had several run ins with taxi drivers purposely going the wrong way. Yep next time I'm in Thailand I will be grab. 

Posted

No surprise.

The Mrs was recently back in Bangkok and she used Grab most of the time. It's more convenient, simply use the app and you get the price and driver(s) willing to take you. A lot easier than trying to (1) wave down a taxi (2) find one that's willing to take you (3) and use the meter.

Posted

Grab is a gift from heaven for us here in CM.  Two very physically active, social, voracious teens with lots of after school stuff and one vehicle (I don't let the wife or teens drive in Thailand).  Food Grab usually only adds about $0.60 to the food cost as a delivery fee, very popular, you see their motorbikes everywhere here.

Posted

Does anyone know how much percentage Grab takes from it's drivers for GrabCar & Grabbike? What about GrabFood? Eg. if you order Grab Food, the delivery fee is usually 10 baht. How do the drivers make any money having to drive to the restaurant, wait for the food, then deliver to the customer?

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