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Nike Japan ad on teenage bullying and racism sparks debate


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Nike Japan ad on teenage bullying and racism sparks debate

By Justin McCurry

 

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A new Nike commercial in Japan has sparked a debate about racism and bullying. Photograph: Ajeng Dinar Ulfiana/Reuters

 

A video made by Nike Japan that explores bullying and racism using three schoolgirl footballers has sparked praise and outrage online, including calls to boycott the company’s products.

 

The two-minute film, which was released on Monday, had racked up 14.2m views on Twitter by Wednesday afternoon and more than 63,000 likes. More than 16,000 people had commented. The YouTube version had been viewed almost 10m times.

 

Some social media users described the commercial as “amazing”, “powerful” and beautiful,” but others were less impressed.

 

Full Story: https://www.theguardian.com/world/2020/dec/02/nike-japan-ad-on-teenage-bullying-and-racism-sparks-debate

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