Pattaya’s tourism sector is experiencing a particularly weak low season, with tourist numbers falling in Pattaya and Chon Buri, leaving many hotels unable to reach break-even occupancy levels. Many properties are reporting occupancy rates of just 15 to 20%, below the estimated break-even threshold of 40 to 50%. Get today's headlines by email The downturn follows the April to May school holiday period, when family travel would normally help sustain demand into the early low season. However, this year the decline has been more pronounced, with reduced meetings, seminars and government-related travel contributing significantly to weaker performance. Industry representatives say the meetings and seminars segment has traditionally been an important source of business during this period. Thanet Supornsahasrungsi, President of the Chon Buri Tourism Federation, said the market has contracted more sharply than usual this year, noting that government work-from-home policies have been interpreted by some agencies as limiting off-site meetings under budget guidelines. This has reduced demand from meetings, incentives, conferences and exhibitions (MICE), a key driver for hotels in the low season. Short-haul tourism has also been affected as some low-cost and commercial airlines have reduced or cancelled flights. Higher fuel costs and insufficient booking demand have been cited as contributing factors, resulting in fewer visitors travelling to Pattaya and Chon Buri. Reduced air connectivity has further weighed on hotel occupancy levels across the region. Data from the Thai Hotels Association Eastern Chapter and the Chon Buri Tourism Federation indicate arrivals have fallen by around 20 to 30%, with many hotels now operating below financial viability levels. The industry is facing significant pressure as operating costs remain high despite weaker demand, according to sector representatives. The Thaiger reported that this year’s slowdown contrasts with last year, when Pattaya tourism operators expressed confidence in year-round demand supported by upgraded attractions and efforts to extend the season. Current conditions highlight continued sensitivity to travel demand, flight availability and business travel policy decisions, with operators closely monitoring future booking trends. Picture courtesy of The Thaiger Join the discussion? Already a member? Adapted by ASEAN Now The Thaiger 4 July 2026
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