People cut back on video streaming services in their droves last year as the cost of living rose sharply.

Analysts Kantar said the number of paid-for video streaming subscriptions in the UK fell by two million, from 30.5 million to 28.5 million.

Demand had picked up again at Christmas, Kantar said, but people were "quickly looking to cut back again".

Inflation, the rate at which prices rise, is at its highest level for about 40 years, hitting people's finances.

"Brits' love of streaming remains as strong as ever, but the effect of high inflation meant consumers were forced to make difficult choices to balance their finances," said Dominic Sunnebo, Kantar's global director of entertainment on demand.

I pay 35bht/month for HBO Go ...... hardly something worth saving money on.