Jump to content

Thai-tanic delivery dips: Digital food landscape to shrink by 0.6% in 2023


webfact

Recommended Posts

image.jpeg

 

The digital food delivery landscape in Thailand is expected to shrink by a marginal 0.6% this year, pegging its total value at 86 billion baht according to recent projections by Kasikorn Research Center (K-Research). This change symbolises the first contraction of its rapidly blooming industry and is anticipated to coincide with an 11.3% decrease in the volume of food orders.

 

This decline, as per the research, can be attributed to several reasons: a changing consumer landscape in the aftermath of the pandemic, the cost of living surge, and nagging issues associated with the ordering process.

K-Research notes an 8.6% increase in the average price for each order placed this year in comparison to 2022. A survey in May by K-Research revealed that while 44% of respondents continued to use digital food delivery services, they had reduced their frequency of orders. This reduced reliance on online food delivery is due to a shift towards cooking at home or dining out, underpinned by a reluctance to bear the extra costs associated with online ordering.


A different sector of the respondents, about 42% stated their intent to maintain their current usage of these digital food delivery services. In contrast, 8% showed no interest to utilise it moving forward, while another 6% ruled out food delivery online.

 

by Alex Morgan

Photo courtesy of thaipr.net

 

Full story: https://thethaiger.com/news/business/thailands-digital-food-delivery-market-to-contract-marginally-in-2023

 

Thaiger

-- © Copyright Thaiger 2023-07-31

 

- Cigna offers a range of visa-compliant plans that meet the minimum requirement of medical treatment, including COVID-19, up to THB 3m. For more information on all expat health insurance plans click here.

 

 

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.



×
×
  • Create New...