HCM City Launches "1001 Kế Move On" Campaign to Help Gen Z Quit Smoking

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"1001 Kế Move On", an initiative aimed at encouraging young people in Ho Chi Minh City to quit smoking, was launched late last week. Spearheaded by multimedia communications students from FPT University HCM City, the campaign targets young adults aged 18-24, with a particular focus on university students.

 

With the catchy slogan "A thousand clever ways to chase the smoke away!", the campaign seeks to highlight the challenges young people face in quitting smoking and offers valuable information and motivation for adopting healthier smoking cessation strategies. It aims to create an engaging environment for experimenting with effective quitting methods.

 

The campaign includes a music video titled "Sao Chưa Move On?", which is a reimagined version of the song Khế Ước (The Flob), arranged by renowned musician Dương Khắc Linh, adding a creative dimension to the initiative.

 

 

 

In a related move, the National Assembly announced in November 2024 a forthcoming ban on e-cigarettes, effective in 2025, targeting their production, sale, import, and use. This decision responds to the concerning rise in smoking rates amongst the 15-24 age group, which reached 7.3 percent in 2024. However, with this ban, there is apprehension about young individuals shifting back to traditional cigarettes rather than quitting smoking entirely.

 

The "1001 Kế Move On" campaign draws a parallel between smokers and cigarettes or e-cigarettes as a toxic relationship. Despite acknowledging the health risks and nicotine dependency ("red flags"), many struggle to quit. For successful cessation, the campaign emphasizes the necessity of understanding effective methods and having a strong personal motivation.

 

By providing scientifically-backed and practical strategies for quitting smoking, the campaign aims to support Generation Z in creating a healthier lifestyle free from nicotine addiction, ultimately helping to alleviate a significant public health concern, reported Vietnam News.

 

-- 2025-03-31