Picture courtesy of Reuters via CNN

 

Elon Musk’s Tesla has made headlines with a fresh ambition: supplying electricity to UK households. The company's UK-based subsidiary, Tesla Energy Ventures Limited, has applied for a licence from energy regulator Ofgem to supply this critical utility. This move could position Tesla as a new contender against established energy suppliers in England, Wales, and Scotland.

 

Tesla, renowned primarily for its electric cars, is no stranger to the energy sector. Its ventures into battery storage and solar energy have proven lucrative, with energy product revenues nearly doubling last year—up by ฿54 billion (approximately $1.5 billion). While its automotive sales face a downturn, Tesla appears poised to pivot its focus towards energy solutions, a market Musk believes is ripe for innovation.

 

The timing of Tesla's application is noteworthy. The company is grappling with a decline in car sales, with a reported 16% drop in auto revenue from April to June. Sales of Tesla's flagship vehicles, including the Model Y and Model 3, fell 12%, while its premium models saw an even sharper decrease. In the UK, new Tesla vehicle sales plummeted by 60% in July compared to last year, highlighting a challenging period for the automaker.

 

Despite the hurdles in its automotive division, Tesla's venture into electricity in the UK signals a strategic shift. Musk envisions a seamless customer experience centred around retail electricity and virtual power plants, aiming to boost the adoption of sustainable energy solutions. Tesla already supplies electricity to homes in Texas, indicating that its entry into the UK market could mirror its US operations.

 

Experts suggest that external factors, such as growing competition from Chinese electric vehicle manufacturers and responses to Musk’s political engagements, have influenced the drop in car sales. Still, Musk's ability to diversify Tesla's portfolio remains a significant strength, as shown by the company's expansion into the energy sector.

 

In 2023, Tesla advertised for a head of operations to oversee its UK electricity supply, underscoring its commitment to this initiative. As the energy sector witnesses rapid transformation, Tesla's potential entry could accelerate the transition to sustainable solutions across the UK grid, reported CNN.

 

Tesla has yet to comment on this development, leaving industry watchers eager to see how this bold move unfolds.

 

  Adapted by ASEAN Now from CC 2025-08-15

 

The guy’s brilliant no doubt about it,he just needs to stick with engineering and stay the he$$ away from people and politics!

Well no press conference after the (summit) that doesn’t bode well.im sure trump will be squawking soon he can’t help so we will soon hear his version soon no doubt.There was a ceasefire announcement let’s hope it’s genuine.

1 hour ago, Tug said:

The guy’s brilliant no doubt about it,he just needs to stick with engineering and stay the he$$ away from people and politics!

He's not an engineer. He hires engineers. He started with PayPal. While he has some visionary ideas, he personally couldn't implement any of them.

1 hour ago, Tug said:

Well no press conference after the (summit) that doesn’t bode well.im sure trump will be squawking soon he can’t help so we will soon hear his version soon no doubt.There was a ceasefire announcement let’s hope it’s genuine.

Oops wrong thread sorry.

I'd have thought that the UK has had enough of foreign ownership of the UK's public utilities.  Enough already!

On 8/15/2025 at 10:08 PM, webfact said:

 

 Tesla appears poised to pivot its focus towards energy solutions, a market Musk believes is ripe for innovation.

 

 

What are energy solutions? Is this about being on the generation side or the supply to households? Seems Tesla of the author doesn't know how the energy supply in the UK works.

Have to admire a man who bought a 1 million dollar  McClaren F1 with his first big PayPal pay check !

Then crashed  it .

Best stock up with a few candles just in case !

6 minutes ago, Jim Blue said:

Best stock up with a few candles just in case !

I have to go back to the late 1970s to remember needing candles. There were supply problems and they to ration supply. If Tesla is on the supply side that is one thing. If it is the retail side then I would never sign up with Tesla. There are enough cowboys in the retail side as it is.

Well if you are going to sell electricity then you might as well sell it in the country that has the most expensive electricity in the world.   There is money to be made from countries that have climate alarmist fruitcakes running their governments.   

I'll be honest, his politics turned me off buying a Tesla.