Phu Quoc Emerges as Rival to Phuket in Southeast Asia

Photo courtesy of VN Express

Phu Quoc in Vietnam is emerging as a notable alternative for tourists seeking an authentic Southeast Asian experience, potentially rivaling popular destinations like Phuket, as reported by The Independent. British travelers, traditionally drawn to well-known tropical locations, are now considering this Vietnamese island known for its unspoilt nature and local culture. This shift is marked by a substantial increase in British visitors, thanks to Vietnam's favorable tourism policies.

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Phu Quoc's allure lies in its ability to offer travelers a glimpse of local life, such as the bustling Duong Dong market without the usual tourist crowds. Travel writer Siobhan Grogan highlights this in her article, showcasing scenes like fishermen unloading fresh seafood and vibrant local produce markets. The island's natural beauty, with over half covered in UNESCO-designated tropical jungle, adds to its appeal for those seeking diverse, nature-centric experiences.

The expansion of visa-free travel policies for 45 days has fueled a remarkable 20% rise in British visitors as of 2025. Additionally, Phu Quoc saw a 72% increase in foreign tourists during the first quarter this year. This growth is supported by new direct flight routes and enhanced promotional efforts aimed at international visitors.

Experts believe Phu Quoc's growing popularity could reshape tourism dynamics in the region as more tourists seek genuine, lesser-known destinations. The island's unique blend of natural wonders and cultural richness sets a promising path for the future.

Looking Ahead, Phu Quoc is likely to attract more global travelers, with ongoing improvements in infrastructure and tourism services enhancing its appeal. This trend might further challenge established destinations in terms of attracting visitor interest and tourism dollars.

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  Adapted by ASEAN Now · VN Express · 08 Apr 2026